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The Persson Foundation Reports & Reviews (1)

Below is the communication our client had received (we omitted her responses), and we are not able to confirm its legitimacy. Can you please advise?

--------- Forwarded message ---------

From: WordPress

Date: Fri, May 8, 2020, 2:33 PM

Hello

Greetings from the office of Stefan Persson, Founder of © The Persson Foundation. Mr Stefan Persson is the chairman of fashion company H&M, which was founded by his father Erling Persson in 1947. Mr Stefan Persson is also affilliated to the following non profit organizations below

Mentor Foundation: A nonprofit organisation that aims to combat substance abuse among young people. It was founded in 1994 by Queen Silvia of Sweden. Stefan Persson, Chairman of H&M as a member of board of trustees. Honorary board members include Queen Noor of Jordan, Henri, Grand Duke of Luxembourg and Talal bin Abdul-Aziz Al Saud and Turki bin Talal bin Abdul Aziz Al Saud of the Saudi Royal Family.

The Erling-Persson Family Foundation (http://familjenerlingperssonsstiftelse.se): Established in 1999 in memory of Erling Persson and his many achievements. The economic base of the Foundation is in donations from Stefan Persson, Chairman of H&M and was established under The Persson family trademark \"P\", Majority of the board members include the Stefan Persson family.

H&M Foundation: The H&M Foundation is a non-profit global foundation, privately funded by the Stefan Persson family, founders and main owners of H&M group. Its mission is to drive long lasting positive change and improve living conditions by investing in people, communities and innovative ideas.

Mr Stefan Persson a supporter of Djurgårdens IF Football club and co-funding a foundation for the club.

The Persson Foundation: A nonprofit organisation that Empower Women & Kids Worldwide. It was founded and privately funded by by Mr Stefan Persson. (No Board Members), Since the inception of © The Persson Foundation in 2013, We have played a leading role in promoting different aspects of humanitarian work on both domestic and international levels as an achievement of Empowering Women & Kids Worldwide in mobilizing the power of humanity to help the weak and the needy wherever they are and regardless of any of ethnic, cultural, geographic or religious considerations.

The year 2020 began with reports out of China, of a rapidly growing onset of severe acute respiratory syndrome known as Corona-Virus (COVID-19). The World Health Organization has classified the outbreak as a global health emergency, and governments around the world are taking action to control the virus from further spreading. The COVID-19 global pandemic marks an unprecedented time in modern age history that will require the best of human efforts around the world in other to overcome.

The Persson Foundation is creating a video compilation of keynotes/Speeches on the COVID-19 pandemic titled \"Covid-Care Relief\". The Persson Foundation will collaborate with International Celebrities (Sports, Entertainment, Media and Art), world renowned executives/business empires and socialites to raise awareness and reach out to the world. Video keynote/Speech will contain useful information on how to deal with the COVID-19 outbreak, positive support and Intended donations will provide flexible resources to organizations working with communities who are disproportionately impacted by corona-virus and the economic consequences of the outbreak. The Fund is designed to complement the work of public health officials and expand local capacity to address all aspects of the outbreak as efficiently as possible.

The Persson Foundation is interested in featuring the above named subject on this paid collaboration which can be shoot from any location with script & guidelines using a digital camera or high resolution display mobile phones (2min to 6min video clip). Our team will review the video for approval, while our video editor will put it together without having to travel to film. Usage terms will also be contractual as we proceed.

Details

*Project Name: Covid-Care Relief (Paid)

*Project type: On Camera display (Voice)/ Virtual keynote speech

*Budget (Project): $2,000,000.00

*Usage: Web, e-mail and social media campaign for 1 month.

*Client: The Persson Foundation owned by Stefan Persson

*Estimated Number of Views: Over 2.8 billion views (Africa, Asia and Europe)

Benefits

*Pay (Booking fee/Buyout fee)

*Video Making/Production (Paid)

*Agency/Managerial Remuneration

This is a full buyout for just 1 month and if The Persson Foundation would like to re-purchase the video at the end of the 1 month contract, the cost can be renegotiated at that time. In regards to our request, i need a brief breakdown on service cost/video production cost, © The Persson Foundation will pay for all services rendered and handle all financial cost. Kindly advise on availability and interest to collaborate with The Persson Foundation (Stefan Persson) on this empowerment commercial.

Kindly visit our website for more details: www.Theperssonfoundation.org

Thanks

Andrei Ekström

Managing Director

© The Persson Foundation

Dagens Nyheter Tower

Rålambsvägen 17

Stockholm

Sweden

[email protected]

www.Theperssonfoundation.org

Begin forwarded message:

From: © The Persson Foundation

Date: May 13, 2020 at 1:32:23 PM EDT

Cc: Legal © The Persson Foundation

?

Hello

Attached to this email is an official talent release contract, Kindly review and revert back. we will instruct further as soon as we receive signed agreement and invoice (Invoice To: The Persson Foundation), also include your business address.

Unfortunately, we can not share our roster or any names at the moment due to the ARTICLE 14 on our contract, However , we have decided to share the names of all collaborators with other clients on the 20th of May 2020 after all editing and compilation.

As regards payment, Mr Persson owns a trust fund in California (U.S) which is regarded as 501(c) (3) (organization/corporation/trust which are exempted from federal income tax). All payments will come from the trust account.

Thanks

Andrei Ekström

Managing Director

© The Persson Foundation

Dagens Nyheter Tower

Rålambsvägen 17

Stockholm

Sweden

[email protected]

www.Theperssonfoundation.org

?

© The Persson Foundation Confidential Warning : This message is intended for use only by the individual or entity to which it is addressed, and may contain information that is privileged and confidential, under applicable law. If you are not the intended recipient, please notify the sender immediately, delete this email from your system, and do not use or disclose any information in this message. You are also notified that you may not impermissible disseminate, distribute, access, acquire, use,disclose or copy this communication or any attachments under federal and state law [Kindly Take Note].

On Tue, May 12, 2020 at 4:32 PM © The Persson Foundation wrote:

Hello

Thanks for your response and interest in working with us at this difficult time. My name is Andrei Ekström, Am the Project Director to the Persson Foundation in Stockholm, Sweden. Our Vision is a pioneering initiative to serve humanity. One of our many strategies is focusing on health locally, regionally and globally. It would be a pleasure to work with you.

SYNOPSIS

The Persson Foundation has decided to collaborate with selected celebrities (Sports, Entertainment, Media and Art) around the world to raise $500 million (USD) for COVID-19 Relief funds called the #Covid-Care Relief & Recovery fund. Funds will provide flexible resources to organizations working with communities who are disproportionately impacted by corona-virus and the economic consequences of the outbreak. The Fund is designed to complement the work of public health officials and expand local capacity to address all aspects of the outbreak as efficiently as possible.

The strategic preparedness and response plan outlines a funding need of at least $690 million (USD) for critical response efforts in countries most in need of help through April/May 2020. As this outbreak evolves, funding needs are likely to increase and we plan to hit target mark of $500,000,000 (USD) by the 1st of June 2020. Donations received will go towards funding the above outlined activities in countries affected in the following continents - Asia, Africa and Europe.

The purpose of a video keynote speech is to reach out to the general public about the pandemic (COVID-19), provide re-assurance to the public and also raise awareness to fundraisers and the cause. video keynote speech will add great energy and appeal to our patrons/sponsors in other to reach our fundraising goals.

Below are more details about the keynote speech delivery and find attachment with script outline.

PROJECT NAME: Covid-Care Relief

PROJECT TYPE: On Camera display (Voice)/ Virtual keynote speech

USAGE: Web, e-mail and social media campaign for 1 month. (We will send you a preview for review and your approval before going out on the media.)

APPROVALS: Talent will have approval over all name & likeness usage, photos, bio, quotes, media outlets, social media posts, PR messaging with talents name

CLIENT: The Persson Foundation owned by Stefan Persson

ESTIMATED NUMBER OF VIEWS : Over 2.8 billion views (Africa, Asia and Europe)

VIDEO SUBMISSION : [25th of May 2020] TO [29th of May 2020]

We will not sell, rent or provide your content to any third parties or unaffiliated Internet Brands.

BENEFITS

Can we talk today ? Due to time difference, it's almost difficult to get hold of both parties during work hours. In lieu to that, Mr Stefan Persson and The Persson Foundation has approved and proposed an offer.

The aim is to raise $500,000,000 (USD) by the 1st of June 2020.

HONORARIUM: $25,000 USD (Full payment will be paid upon the execution of an agreement contract in other to ensure payment for Usage and services to be rendered).

Based on our budget, Below is our offer

OFFER: $25,000 USD + 10% (Manager/Agency fee). + $25,000 USD (Charity Donation: Donation to be made by speaker and paid for by © The Persson Foundation).

Mr Stefan Persson and The Persson Foundation will pay a total sum of $52,500 USD to Speaker/Agency/Manager and in return, speaker will pledge a donation for the sum of $25,000 USD on behalf of The Persson Foundation to Covid-Care Relief Fund.

Donation can be made by Speaker/Talent or Agency/Agent on behalf of speaker after receiving payment.

There will be no word to word script, Speaker/Talent will have to personalize their speech based on the script outline we have provided.

Kindly review the below link

https://www.theperssonfoundation.org/post/covid-19-the-persson-foundation-celebr... />
Speaker/Talent has to do a 5 minutes or less speech using the below outline to create a speech

1.1 A brief Introduction of yourself

1.2 Covid 19 (Basic info)

1.3 Impact of Covid 19 around the world

2.1 The persson Foundation (Basic and brief)

2.2 Covid Care Relief fundraising (Purpose and objectives) as listed on the above link

2.3 Your Donation (Show confirmation receipt of donation on screen).

3.1 Positive advise as regards Covid-19 (Words of encouragement)

3.2 Conclusion

3.3 Closing remarks

Videos will be used on our website. Speaker/Talent will have to approve all video content before posting.

Speaker/Talent's donation on behalf of © The Persson Foundation will go to the care and shelter for under privileged victims affected by the deadly corona-virus and all donations will be documented alongside with a video keynote/speech delivery and released to all social media platforms. This will give © The Persson Foundation a media boost and with your collaboration and making a donation on behalf of The Persson Foundation, We all get that publicity via media. This will prompt other volunteers around the world to help destitute victims. This is not an act of self interest (Personal gains). Mr Stefan Persson is 72 years of age with a net worth of over $20 billion USD (Top 50 richest people in the world), he is passionate about helping people and together we can make the world a better place.

Article 14 of our legal contract says - CONFIDENTIALITY: Neither party shall publicly disclose the terms of this Agreement, nor discuss the terms of this Agreement, including any compensation, with any third party other than their respective legal and financial advisors. The Persson Foundation and its representatives shall keep any information obtained about Speaker/Talent in the course of commercial Services hereunder confidential, including, without limitation, any conversations or communications, actions, business plans and strategies, marketing plans, techniques, technology, trade secrets, financial information, legal information, original works of authorship, or otherwise(the “Confidential Information”).The Persson Foundation understands that the above list is not exhaustive and that Confidential Information also includes other information that is marked or otherwise identified as confidential or that would otherwise appear to a reasonable person to be confidential or proprietary. The Persson Foundation understands that improper use or disclosure of the Confidential Information by The Persson Foundation might cause the Speaker/Talent to incur financial costs, loss of business advantage and liability under confidentiality agreements with third parties, civil damages, and criminal penalties.

Kindly advise if this offer is acceptable and We will ask our legal team to draft an agreement contract.

Regards

Andrei Ekström

Managing Director

© The Persson Foundation

Dagens Nyheter Tower

Rålambsvägen 17

Stockholm

Sweden

[email protected]

www.Theperssonfoundation.org

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