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Independent Publicity Reports & Reviews (1)

• Jul 19, 2023
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Cassie B sent this email to my company and when I agreed to work with he, an invoice of $410 was sent to me. Luckily I researched her before doing any transaction. I found out that she is a scammer.

Cassie B <[email protected]>

Jul 17, 2023, 3:48?PM (2 days ago)

to info

Hi there -

I discovered your brand on Instagram last night, and thought you would be a great fit for a PR outreach program I am putting together. I wanted to reach out to introduce myself, and see if there might be a way for us to collaborate.

A quick background on me...I am a freelance publicist that primarily works with brands in the food, beverage and lifestyle space.

I started my career at a NYC based PR agency. where I lead digital strategy for Fortune 500 consumer brands. I worked across 14 account teams representing a portfolio of brands including Tide, Pantene, Olay, Vidal Sassoon, Pepperidge Farm, Gallo Wine and GoGo squeeZ.

I later joined Disney Interactive where I developed their first influencer ad network, and left the corporate world seven years ago to launch my own freelance consultancy. (You can learn more about me here)

I am putting together a media outreach campaign that will introduce top Editors to a curated collection of innovative food & beverage brands to watch. My goal with this program was to create a cost-effective way to generate media coverage for emerging brands, and build connections with top editors and influential tastemakers.

Each participating brand will be featured in a pitch and press kit alongside 6 non-competing brands that will be distributed 300+ relevant Editors at national publications. We will be approaching all of the major outlets including the Today Show, Food Network Magazine, Oprah Daily, EATER, Nosh, Bon Appetit, BevNet, Good Housekeeping, Rachael Ray, Forbes, Buzzfeed, Delish, Real Simple, Better Homes & Gardens, Pop Sugar and USA Today.

I only have 2 spots open in this particular campaign, but I would love to include you if at all possible. The entire program takes six weeks in total, and the cost to participate is a one-time flat fee of $410. Let me know if this is something you would be interested in exploring, and I can send you all of the details.

Thanks!!

Cassie

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Cassie

PR & Strategy Director, Independent Publicity

309-276-1994 | independentpublicity.com

[email protected]

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