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Fontanamazda.com Reports & Reviews (1)

- Huntington Beach, CA, USA • Jun 04, 2023

I am writing to advise you of deceptive, fraudulent and illegal sales practices at Fontana Mazda in Fontana California that should be investigated.

I have been looking for a car for my daughter over the past few months and watching the prices come down on several vehicles. I was interested in two vehicles at Fontana Mazda, a red 2020 Mazda CX-5 (VIN: JM3KFABM2L0832609, Stock #: P03007RA, listing price of $20,995) and a white 2020 CX-5 (VIN: JM3KFABM8L0833098, Stock # 50554A, listing price of $22,994). Both were found via the AAA Car Buying Event website for AAA members (https://usedcar.calif.aaa.com/app/CarInventory/UsedEvent) which typically has another $500 off the advertised price. These advertised prices were also found on the "Autotrader.com" website.

On 06/03/2023, I began a text message conversation with Internet Manager "Juan" (Phone # 909-278-7007) regarding these vehicles. I focused on the red vehicle and asked what the actual listing price was since his dealerships own website had the car listed at $24,995. He asked to send pictures of the lower prices for verification, and I did. He then indicated that most of the prices are listed without "pre-installed products." I advised that I don't pay for any dealer add-ons and it is illegal to require them to be purchased. The text conversation continued and he indicated his dealership prices "more towards the wholesale side" plus dealership accessories of $2,985. After more messages, my offer of $19,300 (to include Certified Pre-Owned status and no add-ons) was not accepted. I was then directed to the dealer website which shows a vehicle's "listed" price and then adds $2,985 for a "Platinum Security Package."

This appears to be a pattern and practice of deceptive advertising in order to entice buyers. I'm sure many have gone through the process unaware that a Platinum Security Package is required for purchase. I would expect that unwary purchasers acquiesce after spending hours at the dealership and have this add-on rolled into the financing. In short, it is impossible to purchase a vehicle from them even at the full listed price since that is not true price. I have advised AAA of Southern California of this issue, the CA states attorney and the Federal Trade Commission. Please feel free to contact me as I have screen shots of the vehicles, the advertised prices, the real prices, and the text conversation.

Consumers should be treated fairly and it is obvious that this dealership is preying on the uneducated and will only stop if a regulatory agency stops them through fines or threats of lawsuit.

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